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Without that information you won't know which of your online marketing channels are actually working and driving revenue. A friendly URL may be desired for messaging technologies that limit the number of characters in a message (for example SMS), for reducing the amount of typing required if the reader is copying a URL from a print source, for making it easier for a person to remember, or for the intention of a permalink.

And getting me a web page is kind of the most important thing the web does…Every redirect is a one more point of failure, one more domain that can rot, one more server that can go down, one more layer between me and the content. For each time slice, shortUrlClicks and longUrlClicks should be present, but the rest may not be (e.g. if there were no clicks). You may also want to consider joining 301works, a free service from the Internet Archive that works to create a database of all shortened URL mappings.

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Note These link tracking schemes are transparent to the end-user. Tag Manager uses several different types of event listener tags. It is highly recommended to enable if you are using Google Analytics on your site. The second condition makes sure that we’re not capturing any relative links that typically looks like href="/some-url-path". Bitly has a lot of advanced features and tools over google. Other reason, we don’t have to deal with ads when using it.

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This is key to search engine optimization as it ensures that search engine spiders won't think the shortener URL is the "real" URL to the page. For example, the URL "" can be shortened to "", and the URL "" can be shortened to "". See if you are using Classic Analytics (ga.js) or Universal Analytics (analytics.js).