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Most URL shortening services offer basic analytic data that tracks the total number of clicks, the time of the click and the country or territory location of the person who clicked the link. TinyURL was used by early bloggers before many of these other services were around. How are you tracking calls from pay per click and organic? If your organization has multiple people shortening links and posting them, be sure to provide access and training to everyone involved. The website is just as basic it was when it launched, but it does the deed.

Use A Custom Domain With Link Shorteners With services like Domainr and IWantMyName, you can easily get a custom domain to use with link shorteners. Some link shorteners allow custom domains, and some don’t. In November 2009, the shortened links of the URL shortening service Bitly were accessed 2. This can be added to existing JavaScript files or in a script block as long as it’s loaded somewhere within the HTML body (ideally, just before the closing tag). jQuery (or your alternative) must be loaded first although the Google Analytics tracking code can appear anywhere on the page. /* Track outbound links in Google Analytics */ (function($) { "use strict"; // current page host var baseURI = window.location.host; // click event on body $("body").on("click", function(e) { // abandon if link already aborted or analytics is not available if (e.isDefaultPrevented() || typeof ga !== "function") return; // abandon if no active link or link within domain var link = $(e.target).closest("a"); if (link.length != 1 || baseURI == link[0].host) return; // cancel event and record outbound link e.preventDefault(); var href = link[0].href; ga('send', { 'hitType': 'event', 'eventCategory': 'outbound', 'eventAction': 'link', 'eventLabel': href, 'hitCallback': loadPage }); // redirect after one second if recording takes too long setTimeout(loadPage, 1000); // redirect to outbound page function loadPage() { document.location = href; } }); })(jQuery); // pass another library here if required The event is recorded with the category name ‘outbound’, action name ‘link’ and the value set to the URL of the outbound page. 7. S.id S.id is another URL shortener that comes with an ads-free interface. Have you given the reports enough time to populate?

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On Twitter and some instant-messaging services, there is a limit to the number of characters a message can carry – however, Twitter now shortens links automatically using its own URL shortening service, so there is no need to use a separate URL shortening service just to shorten URLs in a tweet. A total of five parameters are automatically appended when you enable Google Analytics: utm_campaign: will automatically be the name of the campaign as it appears in Sailthru. utm_medium: will automatically be “email”. utm_source: will automatically be “Sailthru”. utm_term: will automatically be the name of the sending list as it appears in Sailthru. utm_content: if you are sending an AB Split or AB Winner or Auto Winner Campaign, this utm parameter will be added to your links. In Tiny, click the “Stats” page button under the URL to access the statistics. The Google URL Shortener (Goo.gl), the Bitly URL shortening service and the Tiny URL service all offer basic click stats. See if you are using Classic Analytics (ga.js) or Universal Analytics (analytics.js).