Link shortening hides the final destination, so of course spammers have latched onto link shortening like a leech. To use custom campaigns, you add UTM parameters to your URL which are then recorded in your custom analytics report.
Example: link UPDATE The above is for the older version of the API - ga.js. If you are using something else, then please share that in the comments below.You probably want to use event tracking - this is a simple Javascript function to can fire from the click event on your links.
In the example above we have created a link to be shared on Twitter, as a tweet. utm_source parameter identifies the source of traffic this could be a site, a social media network, newsletter, app, etc. Tip Don’t clear the cookies from your browser between posting the shortened link and visiting the URL shortening service to view statistics.
Example for event tracking using the newer API: Services Brochure In the above URL we’ve added the parameter “?pdf=Services-Brochure” to the end of the PDF URL link. That may just be an oversight, but it tends to indicate that this isn't a promoted product and it probably does not have a long life ahead of it. Click the name of the report you want to work with. Services that don’t do this can end up being blacklisted on major websites which won’t allow links from such services to be displayed. Outbound link tracking The table below shows the top ten links visitors to this site have clicked on in the last seven days. The real benefit of using this link shortener comes with using it in conjunction with HootSuite itself for all your social media marketing. The reason for this is because cookies cannot be set cross-domain, and pageviews, interest data and campaign-specific purchase attribution would not function.